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A Stress & Worry Free Visit
We get to do what we love to do every day. We promise to make this visit as stress-free as possible.
12-1PM
Helpful Articles
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AI Hearing Aids: Better Hearing in Background Noise
If I had to name the single most common thing patients tell me, it wouldn’t be that they can’t hear. It’s this: “I can hear people talking. I just can’t make out what they’re…
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Big Box vs. Local Hearing Aid Office: What’s the Difference?
Buying hearing aids can be genuinely confusing. You see them advertised online. You spot over-the-counter options at the pharmacy. You’ve heard about the centers tucked inside the big warehouse clubs. And you’ve got local…
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Hearing Loss and Dementia: What the Research Actually Says
I’ve been fitting hearing aids in the Rochester area for more than three decades, and there’s a question I get asked far more often than I used to: “Is it true that hearing loss…
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Understanding Hearing Aid Manufacturers: Finding the Right Fit for Your Hearing Needs
Not sure which hearing aid brand is right for you? We break down Phonak, Oticon, Starkey, and more to help you find the perfect fit in Rochester, NY.
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How Much Do Hearing Aids Cost in Rochester, NY? (2026 Guide)
Hearing aids have a pricing problem. Not because they’re overpriced, but because nobody gives you a straight answer upfront.
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Do You Need a Hearing Test or Hearing Aids? How to Tell
Most people don’t wake up one day and think, “I need hearing aids.” It’s usually slower than that: a gradual creep of asking people to repeat themselves, turning the TV up a little more,…
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The Impact of Hearing Loss on the Relationship Between Grandparents and Grandchildren
The bond between grandparents and grandchildren is one of the most special relationships in life. It’s built on love, stories, shared experiences, and a sense of continuity between generations. However, when hearing loss enters…
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What is the Cocktail Party Effect and How Does Hearing Loss Interfere?
Have you ever been at a lively party or busy restaurant and still managed to focus on one person’s voice in the crowd? That’s the cocktail party effect in action — your brain’s remarkable…
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More Than Just Aging: The Hidden Causes of Hearing Loss You Need to Know
Hearing is a complex and vital sense that we often take for granted. When it starts to fade, it can be a jarring and isolating experience. Hearing loss is a widespread condition, but it’s…
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Study Links Regular Hearing Aid Use to Lower Mortality Risk
Exciting new research published in the Journal of the American Geriatrics Society suggests a significant link between regular hearing aid use and a reduced risk of mortality. The study, which followed thousands of adults…
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Exploring the World, One Sound at a Time: A Guide to Traveling with Hearing Loss
For many of us, the allure of travel is irresistible – new sights, new cultures, and new experiences. But for those of us living with hearing loss, the idea of navigating unfamiliar environments can…
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The Dawn of Clarity: Key Technological Advancements in Hearing Aids in 2025
For years, hearing aids have been a lifeline for individuals experiencing hearing loss, steadily evolving from bulky analog devices to sophisticated digital instruments. However, 2025 marks a particularly exciting period of innovation, with key…
A Note from the Owner
Andrew Morabito
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